EXPERIENCE

EXECUTIVE PRODUCER, FREELANCE (2020-2024)

72andSunny, Los Angeles, CA

Led content production across Adobe, Activision Blizzard, Amazon, NFL, Sonos & Zillow brands.

EXECUTIVE PRODUCER, FREELANCE (2022)

FOX Sports, Los Angeles, CA

Led content production across FOX Sports’ 2022 Men’s World Cup campaign, winning an Emmy in 2023 for ‘Outstanding Promotional Announcement’.

EXECUTIVE PRODUCER, FREELANCE (2022)

FIG, New York, NY

EXECUTIVE PRODUCER, FREELANCE (2018 - 2020)

Arts & Letters Creative Co., Richmond, VA

Led all content production across the Google Assistant brand as well as ESPN brands, from initial scoping and briefings to asset completions. Managed budgets from $0 to $10M+.
- For Google Assistant, projects spanned international software animation adaptions to Super Bowl and Oscars films as well as I/O conference consumer and developer materials, including device prototypes.
- For ESPN, projects spanned new campaign launches (NFL, Brand) across broadcast, digital, activations and OOH.

EXECUTIVE PRODUCER, FILM (2018)

Droga5, New York, NY

Led all film production for Heineken’s Dos Equis brand, from initial strategizing, scoping, and creative conceptualization through final delivery of content across broadcast and digital platforms. Oversaw, monitored, and mentored production staff; liaised between day-to-day as well as C-suite client executives and internal teams. Managed up to $5M+ in budgets and created content in both Spanish and English.

SENIOR PRODUCER, FILM (2015 - 2017)

Droga5, New York, NY

Oversaw all aspects of production including strategizing and planning, budget management of up to $3M+, scheduling, sourcing directors/treatments, union and non-union talent casting, shooting, as well as all post-production work consisting of editing, color, VFX, record & mixing, and music composition/licensing. Engaged with clients throughout creative development and production processes. Collaborated with business affairs team related to celebrity negotiation, licensing & substantiation, and delivery of final assets to television networks and digital platforms. Mentored junior level producers and team members.
Experience w/ brands including Under Armour, T-Mobile, Pizza Hut, Motorola, Google, Chase, YouTube, Heineken’s Strongbow & Dos Equis, Johnsonville, Reckitt Benckiser’s Airwick, Bratz, Mattress Firm, and NRG Energy.

PRODUCER (2013 – 2015)

J. Walter Thompson, New York, NY

Produced content for multiple platforms including television and online. Oversaw all efforts from initial creative concept development through final delivery, including budget management of $1M+. Engaged with clients during pre-production meetings, kick-offs, strategy sessions, and rough-cut reviews. Created and shot content in both English and Spanish.
Experience w/ brands including Macy’s, Pfizer’s Lyrica, J&J’s Sudafed, Simponi, Tylenol, Zyrtec & Listerine, Energizer’s Schick & Banana Boat, Puma & HSBC

PRODUCER (2011 – 2013)

Publicis Kaplan Thaler, New York, NY

Produced television and radio content. Oversaw budgeting, bidding and negotiating, talent casting, pre-production prepping and shooting (tabletop and live-action) as well as post-production activities (editorial, color, VFX, record & mix, and music composition).
Experience w/ brands including Wendy’s, US Bank, SuperValu, Pfizer’s Lyrica, Eliquis (Pfizer & Bristol-Myers Squibb), AbbVie's Humira, P&G’s Aussie, Dawn, Cascade & Swiffer, and NAPA Auto Parts.

ASSOCIATE PRODUCER (2009 – 2010)

The Kaplan Thaler Group, New York, NY

Exclusively worked on Wendy’s brand, with minimal exceptions. Managed 100% of post-production activities for US and Canada broadcast commercials; assisted team in pre-production efforts and shooting. Managed color correct inventory inclusive of creation, maintenance, and transportation, for external agency productions.

PRODUCTION ASSISTANT (2008 – 2009)

The Kaplan Thaler Group, New York, NY

Worked with high-profile brands in producing radio and business pitch content. Assisted producers in managing casting sessions, talent booking, as well as all paperwork and licensing activities for stock footage and music. Conducted research on directors, production companies, editorial/vfx/music houses as well as celebrities for new campaigns.
Experience w/ brands including Aflac, Omnaris, Kraft’s Bagelfuls, Trojan, Pfizer’s Caduet & Lipitor, Continental Airlines & P&G’s Dawn

PROMOTIONAL EVENTS MANAGER/SPOKESPERSON (2005-2008)

SPECTRE Entertainment, Events & Promotions, BMT Promotions, Foley Agency

Organized promotional events, national tournaments, and engaged with target demographics to promote industry-leading brands.
Experience w/ brands including Pepsi, Chrystal Light/Avon, Schick Intuition, eBay, Dove, The Rockstar Games, The Urban League and MTV.

EDUCATION

BS Marketing w/ highest distinction & minors in Spanish & International Business

Pennsylvania State University, Smeal College of Business, Schreyer Honors College, University Park, PA

Study Abroad, Universidad de Sevilla & CIEE Center Seville, Spain